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This includes product-design, R&D, engineering, the application of information technology and specialsed logistics.

Mariana Dodourova, senior lecturer at the University of Hertfordshire Business School, has spoken to 30 automative related SME's across seven EU-countries to try to understand the processes involved. She will reveal her findings at 'Collaborate to Innovate', an Open Innovation event on 31 May and 1 June at BioCity Scotland.

The basic assumption behind the Open Innovation model is that large enterprises can no longer possess all the capabilities and resources to conduct R&D activities and generate innovation by themselves and need to capitalize on external knowledge. In the automotive industry it is SMEs that can learn how to use new technologies and integrate them into new and existing products.

Mariana Dodourova, PhD is a senior lecturer at the University of Hertfordshire Business School and has fifteen years industry experience prior to her involvement with academia, including six years as a manager of her own small business. Her research interests include technology and innovation management, SMEs, inter-organisational relationship management and cooperative strategies, and organisation networks.

Meet Mariana and hear more about her work with the automotive industry at 'Collaborate to Innovate - motives for and barriers to co-operation' .

Collaborate to Innovate is a FREE workshop for SMEs, KT professionals and those interested in business start-up on 31st May and 1st June 2012 at BioCity Scotland. The event is hosted by Roslin BioCentre and sponsored by the Scottish Life Sciences Association and Innoget.

Places are limited so please REGISTER NOW - attendance on both days or at all speaker presentations is not essential.

Notes:

The workshop is organised by Roslin BioCentre in association with the City of Edinburgh Council Open Innovation Project. The project is funded by the European Union Interreg IVB NWE Programme.  This programme provides partial funding for transnational projects in the  North West European Co-operation Zone over the period 2007-2013.  The priority areas for the programme are :  Innovation; Environmental challenges; Connectivity, and: Promoting strong and prosperous communities. The NWE Zone includes:  France, Belgium, Netherlands, Luxembourg, Germany, United Kingdom, Ireland and Switzerland.

For further information on the workshop, please contact
Patrick McCarthy
e: CGPLConsulting1@virginmedia.com